On May 1, 2019, Japan embarked upon a new era known as Reiwa, which follows the Heisei era that had encompassed the previous 30 years. To commemorate this occasion, the master incense blenders of Shoyeido have created 2 unique fragrances to embody these two eras.

Pink color incense (USUBENI)
A new era filled with hope is expressed in the scent of a vibrant, charming flower.

Green color Incense (MIZUASAGI)
A harmony of the rich scent of aromatic wood with the fresh scent of flowers, reminding one of the old memories and the passage of time.