We welcome you to enjoy this rich and sweet fragrance, which evokes the juicy scent of Freesia swinging in the wind.

In the 1890s, SHOYEIDO developed Floral World cone-shaped incense in an effort to introduce Japanese incense to the world, thus becoming the first company in Japan to successfully export incense to the United States.
Since that time, Floral World incense has continued to evolve and change, while being cherished by many people along the way.