In the 1890s, SHOYEIDO developed Floral World cone-shaped incense in an effort to introduce Japanese incense to the world, thus becoming the first company in Japan to successfully export incense to the United States. Since that time, Floral World incense has continued to evolve and change, while being cherished by many people along the way. Once again, change is in store for this popular line of incense. We welcome you to enjoy these six rich fragrances, which evoke the lovely scent of a bouquet of flowers.