On May 1, 2019, Japan embarked upon a new era known as Reiwa, which follows the Heisei era that had encompassed the previous 30 years. To commemorate this occasion, the master incense blenders of Shoyeido have created two unique fragrances to embody these two eras.

Pink color incense (USUBENI)
A new era filled with hope is expressed in the scent of a vibrant, charming flower.

Green color Incense (MIZUASAGI)
A harmony of the rich scent of aromatic wood with the fresh scent of flowers, reminding one of the old memories and the passage of time.